Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
Your Marketing Ops Are Held Together with Duct Tape and HopeI don't say this to be mean. I say it because I've been inside the operations of over 60 marketing teams in the past three years, and maybe...
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Three months ago, we had a client lose $8,500 in ad spend over a single weekend because their checkout was down. The frustrating part wasn't the outage itself. It was the post-mortem meeting where nob...
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Last Memorial Day weekend, a client's landing page went down at 11 PM on Saturday. Nobody noticed until Tuesday morning. The ad campaigns kept running the whole time, burning through $6,800 sending tr...
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At 11:47 PM on a Thursday in April, one of our client's Stripe checkout integration started returning 502 errors. The on-call person got the alert. Then they froze. Who do you call? What's the first t...
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Most Retros Are a Waste of Everyone's TimeI've sat through probably 50 incident retrospectives. Maybe 8 of them produced something useful. The rest followed the same pattern: everyone sits in a room,...
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The Slack Channel That Became a GraveyardWe set up a #war-room Slack channel for a DTC brand last October. Great idea on paper. When something breaks, everyone jumps in, figures it out, fixes it fast....
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Your landing page goes down at 9 PM on a Friday. Ads are still running. Money is burning. And the first thing your team does is... start a group chat arguing about who should email the client. Sound f...
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Your checkout page just went down. The clock starts now. Every minute it stays broken, you're losing real revenue. How fast can your team detect, diagnose, and fix the problem? That gap, the time betw...
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How a Missing Phone Call Cost Us $8,000February 2025. A Saturday morning. Our monitoring picked up that a client's checkout page was returning intermittent 503 errors. The alert went to Slack. The on-...
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Not Every Broken Page Is a Five-Alarm FireLast month, two alerts hit our Slack channel within ten minutes of each other. The first: a client's main checkout page was returning 500 errors. The second:...
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Your landing page goes down at 11 PM on a Friday. Your Facebook ads are still spending $400/hour driving traffic to it. Who gets notified? Who pauses the ads? Who fixes the page?If you can't answer th...
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