Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
A Shopify store we work with recovered $340,000 in abandoned cart revenue last year through their email sequence. Then in January, the sequence stopped sending. Nobody noticed for 11 days. By the time...
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We onboarded a new SaaS client last February. They had 4,000 trial signups per month. Their welcome email sequence had a 3% open rate. Three percent. The industry average is closer to 50% for welcome...
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We discovered last month that a client's welcome email sequence hadn't fired for 12 days. Twelve days of new signups getting radio silence. The form worked. The CRM captured the leads. But the automat...
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You Sent 50,000 Emails to a Broken Landing PageA client of ours did exactly this last March. They spent two weeks crafting an email sequence for a spring promotion, got the subject lines perfect, nail...
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Your Emails Arrive. Your Landing Pages Don't Convert. Here's Why.We ran a campaign for a B2B client last November where the email open rate was 31% and the click-through rate was 4.2%. Solid numbers....
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Order confirmations. Password resets. Shipping notifications. These emails have open rates above 80% because people actually want them. And yet, when a transactional email stops sending, most teams do...
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When was the last time you clicked the "manage preferences" link in one of your own emails? Go do it right now. I'll wait. If you're like 80% of of the teams I work with, you'll find something surpris...
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The Page Nobody Thinks About Until It's Too LateYour unsubscribe page is the most ignored page in your entire marketing stack. I know because we audited 67 email funnels last year and 41 of them had u...
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Your Email Got Opened. Then What?A SaaS company we work with sent a product launch email to 14,000 subscribers last January. Open rate was solid at 28%. Click-through rate looked decent at 4.2%. But t...
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You sent 40,000 emails last Tuesday promoting your spring sale. Open rate looked great. Click rate was solid. But your revenue from that campaign came in 60% below projections.Nobody checked the landi...
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