Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
One Client's Broken Funnel Shouldn't Take Down Your Whole DashboardWe were managing 11 client accounts last summer when a single misconfigured tracking pixel on one account started flooding our shared...
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We lost a $15,000/month client last year because nobody on our team owned funnel monitoring for their account. The media buyer assumed the dev team was watching the landing pages. The dev team assumed...
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Your client's pricing page just started showing last quarter's rates. Their sales team is quoting one number, the website shows another, and three prospects already noticed the discrepancy. Welcome to...
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Every agency pitch I've sat through in the past year includes a slide about "proactive monitoring." Sounds great in a deck. But when I ask what that actually means, most agencies fumble. They're check...
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Your SOPs Are Probably Just Google Docs Nobody ReadsI spent three years at an agency before I realized our standard operating procedures were fiction. We had beautiful documents in Google Drive. Detai...
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Twelve Tabs Open and Still No Clear PictureWhen we managed our first five agency clients, we kept everything in spreadsheets and browser bookmarks. It worked. By client number eight, it was chaos. Som...
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We lost our biggest client in January 2025. Not because our work was bad. Because they didn't know our work was good. We were fixing funnel problems in the background, but we never made those fixes vi...
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Your client doesn't care about impressions. They care about whether their funnel works. And right now, if you're an agency on a retainer model, the single biggest thing separating you from churn is wh...
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I Used to Wing Client OnboardingThree years ago, our agency onboarded new clients with a Google Doc checklist and a prayer. We'd get access to their accounts, poke around, ask some questions on a kick...
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Your Clients Don't Know Their Funnels Are BrokenI managed eight client accounts at my last agency. One Thursday afternoon, a client's Shopify checkout started returning 503 errors on mobile. The clien...
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Running an agency means managing funnels you didn't build, on platforms you didn't choose, for clients who expect everything to work perfectly. If that sounds stressful, it's because it is.Good agency...
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