Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
We lost our biggest client in January 2025. Not because our work was bad. Because they didn't know our work was good. We were fixing funnel problems in the background, but we never made those fixes vi...
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Your client doesn't care about impressions. They care about whether their funnel works. And right now, if you're an agency on a retainer model, the single biggest thing separating you from churn is wh...
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I Used to Wing Client OnboardingThree years ago, our agency onboarded new clients with a Google Doc checklist and a prayer. We'd get access to their accounts, poke around, ask some questions on a kick...
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Your Clients Don't Know Their Funnels Are BrokenI managed eight client accounts at my last agency. One Thursday afternoon, a client's Shopify checkout started returning 503 errors on mobile. The clien...
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Running an agency means managing funnels you didn't build, on platforms you didn't choose, for clients who expect everything to work perfectly. If that sounds stressful, it's because it is.Good agency...
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