Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
97.5% uptime sounds great until you do the math. That's roughly 18 hours of downtime per month. If your funnel processes $200/hour in revenue during business hours, 97.5% uptime costs you $3,600 every...
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Somewhere in your funnel right now, money is leaking out. Not a dramatic burst. A slow drip. Maybe 5% of your visitors hit a page that takes 8 seconds to load on mobile. Maybe 12% of your form submiss...
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Most funnel monitoring setups I audit are checking the wrong things. They ping the homepage every 5 minutes and call it a day. Meanwhile, their actual conversion path has four pages, three forms, two...
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Your Funnel Is Leaking Right Now. Can You Tell?I asked a marketing director last week how she'd know if her funnel had a leak. She said, "our conversion rate would drop." Fair. But by the time your co...
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The Step Nobody Suspected Was the ProblemA DTC skincare brand came to us in late March with a mystery. Their ads were performing well. Landing page engagement was strong. Add-to-cart rate was healthy...
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I stared at a Google Analytics funnel report for 20 minutes last week trying to figure out why 68% of visitors were dropping off between the pricing page and the checkout page. The numbers were right...
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"Is a 2.3% conversion rate good?" I get asked some version of this question almost every day. The honest answer? It depends. But I can give you real numbers from real funnels so you can stop comparing...
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The Audit Process I Used to Trust Is DeadI ran my first sales funnel audit the same way most people do. Open Google Analytics, check traffic numbers, skim through conversion rates, call it a day. That...
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You're Probably Tracking the Wrong ThingsLast Tuesday, I pulled up a client's analytics dashboard and found 47 different metrics being tracked. Not one of them told me whether the funnel was actually...
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Your Funnel Probably Has Holes You Haven't Found YetI ran an audit on a client's funnel last Tuesday. They'd been spending $8,000 a month on Meta ads for six months. Everything looked fine in their da...
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Last Tuesday at 6 AM, I got a Slack ping from a client. Their lead gen form hadn't captured a single submission in 14 hours. Fourteen hours of Facebook ad spend pointed at a dead form. The damage? $2,...
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