Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
"Is a 2.3% conversion rate good?" I get asked some version of this question almost every day. The honest answer? It depends. But I can give you real numbers from real funnels so you can stop comparing...
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The Audit Process I Used to Trust Is DeadI ran my first sales funnel audit the same way most people do. Open Google Analytics, check traffic numbers, skim through conversion rates, call it a day. That...
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You're Probably Tracking the Wrong ThingsLast Tuesday, I pulled up a client's analytics dashboard and found 47 different metrics being tracked. Not one of them told me whether the funnel was actually...
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Your Funnel Probably Has Holes You Haven't Found YetI ran an audit on a client's funnel last Tuesday. They'd been spending $8,000 a month on Meta ads for six months. Everything looked fine in their da...
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Last Tuesday at 6 AM, I got a Slack ping from a client. Their lead gen form hadn't captured a single submission in 14 hours. Fourteen hours of Facebook ad spend pointed at a dead form. The damage? $2,...
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