Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
You open your Google Ads dashboard on a Monday morning and see it: "Policy violation - Landing page not working." Your ads are paused. Your budget is frozen. The campaign that was generating 40 leads...
Read more
Your Ads Got Disapproved. Now What?You log into Google Ads on a Tuesday morning, coffee in hand, ready to check performance. Instead of numbers going up, you see a red warning: landing page disapprove...
Read more
Your Ads Are Running. Your Pages Aren't.I got a Slack message at 7 AM last Wednesday from a client who'd burned through $2,300 overnight sending Google Ads traffic to a 404 page. The ad was approved....
Read more
I Wasted $3,200 Before I Learned to Audit ProperlyThree years ago, I let a Google Ads campaign run for two weeks without checking anything beyond the surface metrics. Clicks looked healthy. Cost per c...
Read more
I pulled a google ads wasted spend report for a client last week and the numbers made no sense. The report said 4% waste. The actual waste, once we dug into search term data and landing page performan...
Read more