Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
We lost a $15,000/month client last year because nobody on our team owned funnel monitoring for their account. The media buyer assumed the dev team was watching the landing pages. The dev team assumed...
Read more
Your client's pricing page just started showing last quarter's rates. Their sales team is quoting one number, the website shows another, and three prospects already noticed the discrepancy. Welcome to...
Read more
Every agency pitch I've sat through in the past year includes a slide about "proactive monitoring." Sounds great in a deck. But when I ask what that actually means, most agencies fumble. They're check...
Read more
Your SOPs Are Probably Just Google Docs Nobody ReadsI spent three years at an agency before I realized our standard operating procedures were fiction. We had beautiful documents in Google Drive. Detai...
Read more
We lost our biggest client in January 2025. Not because our work was bad. Because they didn't know our work was good. We were fixing funnel problems in the background, but we never made those fixes vi...
Read more
Your client doesn't care about impressions. They care about whether their funnel works. And right now, if you're an agency on a retainer model, the single biggest thing separating you from churn is wh...
Read more
I Used to Wing Client OnboardingThree years ago, our agency onboarded new clients with a Google Doc checklist and a prayer. We'd get access to their accounts, poke around, ask some questions on a kick...
Read more
Running an agency means managing funnels you didn't build, on platforms you didn't choose, for clients who expect everything to work perfectly. If that sounds stressful, it's because it is.Good agency...
Read more