Graphql Api Monitoring Marketing: From Broken to Fixed
May 6, 20263 min read

Graphql Api Monitoring Marketing: From Broken to Fixed

Our team spent a full weekend in March tracking down why a client's product recommendation widget stopped showing personalized results. The widget still loaded. It still showed products. But it was sh...

advanced topicsFunnel Monitoring
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The Real Cost of Skipping Api Authentication Monitoring
Apr 29, 20263 min read

The Real Cost of Skipping Api Authentication Monitoring

Your API Token Expired and Your Funnel Broke SilentlyTwo months ago, a client's Zapier-to-HubSpot integration stopped syncing leads. The API token had expired. No error on the landing page. No alert f...

advanced topicsFunnel Monitoring
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When Webhook Retry Monitoring Fails, Everything Fails
Apr 21, 20263 min read

When Webhook Retry Monitoring Fails, Everything Fails

The Order That Existed and Didn't Exist at the Same TimeHere's a fun one from last December. A client's Shopify store processed an order. Stripe charged the card. The customer got a confirmation email...

advanced topicsFunnel Monitoring
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Api Response Time Marketing Impact: Before and After
Apr 14, 20263 min read

Api Response Time Marketing Impact: Before and After

We traced a 23% conversion rate drop on a client's pricing page back to a single API call. Their pricing calculator pulled real-time data from a third-party service. That service's response time had c...

advanced topicsFunnel Monitoring
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Webhook Delivery Monitoring — What Nobody Tells You
Mar 22, 20263 min read

Webhook Delivery Monitoring — What Nobody Tells You

The Invisible Glue Holding Your Funnel TogetherWebhooks are the thing nobody thinks about until they stop working. Someone buys from your Shopify store, and a webhook fires to your email platform to t...

advanced topicsFunnel Monitoring
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Is Your Funnel Leaking Revenue?

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