Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
A Shopify store owner messaged me last week in a panic. Their add-to-cart button had disappeared on mobile. Not broken. Disappeared. Completely invisible. The store was running $1,200/day in ads point...
Read more
That "Quick Theme Update" That Tanked RevenueA Shopify merchant I work with updated their theme on a Thursday afternoon in late February. The update looked clean. No error messages. The homepage loade...
Read more
Your Store Is Slower Than You ThinkI ran a PageSpeed Insights test on a client's Shopify store last month. Mobile score: 23. Twenty-three. They'd been running ads to this store for six weeks, spending...
Read more
Your Checkout Is Losing Sales Right NowA DTC skincare brand we work with lost $11,400 in a single week last February. Their Shopify checkout flow errors weren't dramatic. No 500 errors, no white scree...
Read more
A Shopify store owner I work with lost $6,200 over a single weekend last spring because their checkout page broke after a theme update. Nobody noticed until Monday morning. That's two full days of ad...
Read more