Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
WooCommerce powers over 4 million online stores. It's flexible, open-source, and surrounded by a massive plugin ecosystem. It's also held together by duct tape and prayer if you're not careful about w...
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A UK-based customer tried to buy from one of our clients' Shopify stores last month. The cart showed prices in GBP. The checkout switched to USD. The customer closed the tab. That single confused shop...
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Shopify Hydrogen is fast, flexible, and completely different from what most Shopify store owners are used to monitoring. I spent two days last month helping a DTC brand figure out why their Hydrogen s...
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We Blamed the Price. It Was the Checkout.A Shopify Plus store we work with was running a spring campaign last April. Traffic was strong. Add-to-cart rate was 11%, which is solid for their vertical (pr...
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Your Best-Selling Product Page Broke Last Week. Did You Notice?A Shopify store we monitor had their top product page silently break on a Wednesday afternoon in early April. The product image carousel...
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Two weeks after migrating to Shopify Plus, a client's checkout conversion rate dropped 19%. They'd spent $30,000 on the migration specifically to get custom checkout capabilities. But their new checko...
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A Shopify store owner messaged me last week in a panic. Their add-to-cart button had disappeared on mobile. Not broken. Disappeared. Completely invisible. The store was running $1,200/day in ads point...
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That "Quick Theme Update" That Tanked RevenueA Shopify merchant I work with updated their theme on a Thursday afternoon in late February. The update looked clean. No error messages. The homepage loade...
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Your Store Is Slower Than You ThinkI ran a PageSpeed Insights test on a client's Shopify store last month. Mobile score: 23. Twenty-three. They'd been running ads to this store for six weeks, spending...
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Your Checkout Is Losing Sales Right NowA DTC skincare brand we work with lost $11,400 in a single week last February. Their Shopify checkout flow errors weren't dramatic. No 500 errors, no white scree...
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A Shopify store owner I work with lost $6,200 over a single weekend last spring because their checkout page broke after a theme update. Nobody noticed until Monday morning. That's two full days of ad...
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