Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
It Was 9 PM on a Friday and the Checkout Was DeadA DTC skincare brand we work with launched a flash sale that Friday evening. Instagram ads were live. Email blast went out to 45,000 subscribers. Traff...
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A SaaS company I worked with last spring was running a referral program that generated 35% of their new trial signups. One morning in March, their referral link started redirecting to a 404 page. It t...
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You shipped a new feature last month. The product team is proud. But only 8% of your users have tried it. Sound about right?The SaaS Feature Adoption Funnel Nobody WatchesMost SaaS companies spend wee...
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We audited a SaaS company's upgrade funnel last month and found that 23% of their "Upgrade to Pro" clicks were landing on a 404 page. The broken link had been live for 11 days. During that time, they...
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Churn Isn't Random. Your Funnel Told You It Was Coming.A B2B SaaS client of ours had a 6.8% monthly churn rate. They blamed the product. They blamed support response times. They ran customer surveys....
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Free Trials Are Expensive When They Don't ConvertA SaaS founder I work with spent $12,000 on ads driving free trial signups last January. The ads worked. People signed up. But the activation rate insi...
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A SaaS company we work with spent $12,000 on LinkedIn ads last April driving traffic to their demo booking page. Looked great in the ad dashboard. Clicks were flowing. But actual demo bookings? Zero f...
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Your pricing page is the highest-intent page on your entire site. Someone lands there, they're thinking about buying. So why do most SaaS companies treat it like a static brochure that never needs che...
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Signups Are Vanity. Activation Is Revenue.A SaaS founder told me last month that they were getting 500 signups per week from their paid campaigns. Impressive number. Then I asked how many of those sig...
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Your Free Trial Signup Is Probably LeakingA SaaS company I consult for was spending $12,000 a month on Google Ads driving traffic to their free trial page. Signups looked steady at around 180 per mont...
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A SaaS company I advise ran Google Ads to their signup page for three weeks straight while the email verification step was silently failing. New users would enter their info, click submit, and never r...
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