Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
Your GA4 Data Might Be Lying to You Right NowWe pulled a report for a client last March and the numbers looked great. Conversions up 18%. Traffic steady. Then someone noticed the raw Shopify order cou...
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A single misplaced closing bracket in a custom HTML tag cost one of our clients $7,400 in misattributed conversions last April. The tag looked fine in Google Tag Manager's preview mode. It passed the...
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An e-commerce team came to us last April spending $48,000 a month on Google Ads with a reported ROAS of 1.8x. After we dug into their tag setup, we found the real ROAS was closer to 3.2x. The differen...
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A DTC skincare brand we work with migrated to server-side tagging in January. By mid-February, they'd burned through $22,000 in Meta ad spend with zero attributed conversions. The tags were firing. Th...
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Your Conversion Numbers Are Wrong (And Consent Mode Is Why)We noticed something weird on a client's Google Ads account last February. Their reported conversions dropped 41% in a single week. No campai...
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Your Tags Are Probably Broken and You're Paying For ItAbout 42% of Google Ads accounts have at least one misconfigured conversion tag. I pulled that from a Google case study we reviewed last quarter,...
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How many tags are firing on your checkout page right now? If you can't answer that within 10 seconds, you need a tag management audit. I asked this question to 15 marketing managers last quarter and o...
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How many of your conversions are actually being tracked right now? Not how many you think are being tracked. How many actually are? I asked this question to a DTC brand running $15,000/month in Meta a...
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Your Pixel Is Probably Lying to YouWe ran an audit on a DTC brand's Meta ads account last quarter and found that their Facebook pixel was double-firing on 30% of purchase events. Their ROAS looked inc...
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Someone Published a Bad GTM Container at 11 PMThis actually happened to us. A junior team member published a Google Tag Manager container version that removed the Facebook conversion pixel from the ch...
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Somebody on your team published a new container version in Google Tag Manager last Thursday. Did you know about it? Did you check if it broke anything?If you hesitated, we need to talk about google ta...
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