Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
How many tags are firing on your checkout page right now? If you can't answer that within 10 seconds, you need a tag management audit. I asked this question to 15 marketing managers last quarter and o...
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How many of your conversions are actually being tracked right now? Not how many you think are being tracked. How many actually are? I asked this question to a DTC brand running $15,000/month in Meta a...
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Your Pixel Is Probably Lying to YouWe ran an audit on a DTC brand's Meta ads account last quarter and found that their Facebook pixel was double-firing on 30% of purchase events. Their ROAS looked inc...
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Someone Published a Bad GTM Container at 11 PMThis actually happened to us. A junior team member published a Google Tag Manager container version that removed the Facebook conversion pixel from the ch...
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Somebody on your team published a new container version in Google Tag Manager last Thursday. Did you know about it? Did you check if it broke anything?If you hesitated, we need to talk about google ta...
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