FunnelLeaks Blog

Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.

Apr 12, 20263 min read

Ecommerce Site Crash Black Friday: Are You Doing It Right?

$47,000 in lost revenue over four hours. That's what happened to a mid-size DTC brand on Black Friday 2025 when their Shopify store couldn't handle the traffic spike from a viral TikTok post. The site...

case studies horror storiesecommerce

Mar 21, 20263 min read

Your Broken Checkout Cost Millions Setup Has a Blind Spot

$2.3 Million Lost in 72 HoursThis is a real story. Names changed, but the numbers are accurate.A mid-size DTC furniture brand ran a Presidents' Day sale in February 2025. They'd promoted it for two we...

case studies horror storiesecommerce

FunnelLeaks Blog

Ecommerce Site Crash Black Friday: Are You Doing It Right?

Your Broken Checkout Cost Millions Setup Has a Blind Spot

Is Your Funnel Leaking Revenue?