Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
When was the last time you clicked the "manage preferences" link in one of your own emails? Go do it right now. I'll wait. If you're like 80% of of the teams I work with, you'll find something surpris...
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The Page Nobody Thinks About Until It's Too LateYour unsubscribe page is the most ignored page in your entire marketing stack. I know because we audited 67 email funnels last year and 41 of them had u...
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Your Email Got Opened. Then What?A SaaS company we work with sent a product launch email to 14,000 subscribers last January. Open rate was solid at 28%. Click-through rate looked decent at 4.2%. But t...
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You sent 40,000 emails last Tuesday promoting your spring sale. Open rate looked great. Click rate was solid. But your revenue from that campaign came in 60% below projections.Nobody checked the landi...
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