Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
Planning Seasonal Campaigns a Week Before the Holiday Is Already Too LateI talked to a brand owner last December who started their holiday campaign planning on December 15th. By the time ads were appr...
Read more
An e-commerce client had their best Easter promotion planned for 2025. Limited-edition bundles, a 30% off coupon, influencer partnerships lined up. They launched the campaign on a Thursday night. By S...
Read more
We're still in May and I'm already telling you to think about July 4th. Hear me out. The brands that win holiday sales are the ones that build their funnels six to eight weeks early, not the ones scra...
Read more
I know what you're thinking. It's May. Why are we talking about Labor Day already? Because every single year, we see marketing teams scramble to set up monitoring the week before a holiday sale, and e...
Read more
Memorial Day Is Five Weeks Away. Your Funnel Isn't Ready.Last Memorial Day weekend, an outdoor furniture brand we work with ran a 30% off sale. Their Facebook Ads were dialed in. Creative was tested....
Read more
$6,000 in Ads, Zero Working Discount CodesFebruary 2025. A jewelry e-commerce brand we work with launched their Valentine's Day campaign on February 7th with a 25% off coupon code. They cranked the ad...
Read more
January 1st, 2026. We had a client launch a New Year sale at midnight. By 6 AM, they'd spent $3,400 on ads pointing to a landing page that showed last year's pricing. The page copy still said "2025."...
Read more
We lost $2,147 on December 23rd, 2025. That's not a hypothetical. I can tell you the exact number because I stared at it in our ad dashboard for about ten minutes, trying to figure out how it happened...
Read more
We Lost $11,000 on Black Friday Because Nobody Was WatchingBlack Friday 2025. Our biggest client was running a flash sale with a 5x normal ad budget. We'd prepped for weeks. Creative was ready. Audien...
Read more
Why Am I Talking About Cyber Monday in March?Because every year, the same thing happens. October rolls around, everyone scrambles to build their holiday funnels, and half of them break under the press...
Read more
I know it's March. Black Friday is eight months away. But the teams that crush Black Friday start planning in spring, and the ones that scramble in October end up with broken funnels, missed revenue,...
Read more