Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
We lost $2,147 on December 23rd, 2025. That's not a hypothetical. I can tell you the exact number because I stared at it in our ad dashboard for about ten minutes, trying to figure out how it happened...
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We Lost $11,000 on Black Friday Because Nobody Was WatchingBlack Friday 2025. Our biggest client was running a flash sale with a 5x normal ad budget. We'd prepped for weeks. Creative was ready. Audien...
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Why Am I Talking About Cyber Monday in March?Because every year, the same thing happens. October rolls around, everyone scrambles to build their holiday funnels, and half of them break under the press...
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I know it's March. Black Friday is eight months away. But the teams that crush Black Friday start planning in spring, and the ones that scramble in October end up with broken funnels, missed revenue,...
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