Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
I've watched three different marketing teams try to adopt PagerDuty in the past year. All three gave up within 60 days. Not because PagerDuty is a bad product. It's excellent at what it does. But page...
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I've been asked about UptimeRobot at least 50 times this year. "Can't I just use UptimeRobot to monitor my marketing pages?" Short answer: you can, but you'll miss most of the problems that actually k...
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Someone on a marketing ops Slack channel asked last week: "We're using Freshping for monitoring. Is that enough?" The answer is no. But the reason why matters more than the answer itself.What Freshpin...
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99.9% Uptime Doesn't Mean What You ThinkYour hosting provider promises 99.9% uptime. Sounds great. That's only 8.7 hours of downtime per year. Except that 8.7 hours always seems to happen during your...
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Site24x7 Is Great for IT. Marketing? Not So Much.Site24x7 is a solid monitoring platform. I've used it. Our DevOps friends love it. Server uptime, application performance, network monitoring. It does...
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I spent three months trying to make Atlassian Statuspage work for our marketing team. Custom components for each funnel. Subscriber notifications for stakeholders. Manual incident updates every time s...
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"We already have New Relic, so we don't need funnel monitoring." I hear this from marketing teams about once a week. And every time, I ask the same question: "When your checkout form broke last month,...
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Datadog Is Incredible. Just Not for You.I love Datadog. Genuinely. For infrastructure monitoring, application performance, log management, it's one of the best tools out there. Our engineering team us...
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Pingdom Told Me Everything Was Fine. It Wasn't.For two years, I used Pingdom as my primary monitoring tool. It checked if my pages loaded. They did. Green checkmarks across the board. Meanwhile, my ch...
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For years, I thought uptime monitoring was enough. If the page is up, it's working. Simple. Then a client's site returned 200 OK for six straight hours while the checkout button was completely broken...
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