Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
"We already have New Relic, so we don't need funnel monitoring." I hear this from marketing teams about once a week. And every time, I ask the same question: "When your checkout form broke last month,...
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Datadog Is Incredible. Just Not for You.I love Datadog. Genuinely. For infrastructure monitoring, application performance, log management, it's one of the best tools out there. Our engineering team us...
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Pingdom Told Me Everything Was Fine. It Wasn't.For two years, I used Pingdom as my primary monitoring tool. It checked if my pages loaded. They did. Green checkmarks across the board. Meanwhile, my ch...
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For years, I thought uptime monitoring was enough. If the page is up, it's working. Simple. Then a client's site returned 200 OK for six straight hours while the checkout button was completely broken...
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