Your Email Got Opened. Then What?

A SaaS company we work with sent a product launch email to 14,000 subscribers last January. Open rate was solid at 28%. Click-through rate looked decent at 4.2%. But the landing page those clicks went to had a redirect loop that only affected users coming from email tracking links. Every single one of those 588 clicks bounced to an error page.

The team celebrated the email performance. Nobody checked where those clicks actually landed.

That's the email click through page monitoring problem in a nutshell. Teams obsess over email metrics and completely ignore what happens after the click.

Why the Post-Click Experience Breaks So Often

Email links aren't normal URLs. Your email platform (whether it's HubSpot, Klaviyo, Mailchimp, or anything else) wraps every link in a tracking redirect. The subscriber clicks your CTA, their browser hits the email platform's tracking server, which records the click, and then redirects to your actual destination URL.

That chain has multiple failure points. The tracking redirect itself can malfunction. The destination URL might have changed since you built the email. The landing page might be behind a CDN that blocks or rate-limits traffic from email tracking domains. Or the page might load but display differently for users arriving via redirect chains versus direct traffic.

I've seen all of these. More than once. And they're invisible unless you're doing email click through page monitoring.

What to Monitor After Every Send

Within 30 minutes of sending any email campaign, click one link from the actual email in your inbox. Not from the preview. From the real delivered email. On your phone.

Check these things:

  • Does the tracking redirect resolve to the correct destination?
  • Does the landing page load fully (no errors, no broken elements)?
  • Do any UTM parameters carry through correctly for your analytics?
  • Is the page experience consistent with what the email promised?
  • Does the primary CTA on the landing page work (form submission, checkout, etc.)?

I do this personally for every campaign I send. It takes two minutes. I've caught broken links in maybe one out of every twelve sends. That ratio sounds low until you remember that each broken send affects thousands of people.

Automated Email Click Through Page Monitoring

Manual checking after each send is a good start. But what about your evergreen email sequences? Those automated welcome series, abandoned cart flows, and re-engagement campaigns that run 24/7?

Those links can break at any time. Someone redesigns the landing page and the old URL returns a 404. A product page gets archived. A pricing page URL changes. Your automated emails keep sending traffic to dead ends for weeks or months until someone notices.

We use FunnelLeaks to monitor the landing pages that our evergreen email sequences point to. It checks each destination regularly, verifying the page loads, the content renders, and the conversion action (form or checkout) still works. When a destination breaks, we get an alert and can update the email flow before too many subscribers hit the dead link.

Your Email Revenue Depends on the Pages Behind the Clicks

According to Klaviyo's benchmark data, email drives roughly 25-30% of revenue for established e-commerce brands. That's a lot of money flowing through links that nobody's testing after the initial campaign build.

Email click through page monitoring doesn't require a big investment. It requires the habit of checking where your clicks actually go. Build that habit now. Automate it where you can. FunnelLeaks handles the automated side so your email revenue doesn't quietly drain through broken landing pages.