Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
Smart Bidding Can't Fix a Page That Doesn't WorkA Google Ads account I took over last January was spending $11,000/month on Smart Bidding campaigns. Target CPA was set at $45. Actual CPA was running a...
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Your Funnel Is Leaking Right Now. Can You Tell?I asked a marketing director last week how she'd know if her funnel had a leak. She said, "our conversion rate would drop." Fair. But by the time your co...
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Your API Token Expired and Your Funnel Broke SilentlyTwo months ago, a client's Zapier-to-HubSpot integration stopped syncing leads. The API token had expired. No error on the landing page. No alert f...
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You Sent 50,000 Emails to a Broken Landing PageA client of ours did exactly this last March. They spent two weeks crafting an email sequence for a spring promotion, got the subject lines perfect, nail...
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99.9% Uptime Doesn't Mean What You ThinkYour hosting provider promises 99.9% uptime. Sounds great. That's only 8.7 hours of downtime per year. Except that 8.7 hours always seems to happen during your...
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$22,000 in Ad Spend, Zero Working Landing PagesThis one still makes my stomach turn. A fitness supplement brand launched a new product line in November 2025. They had a $22,000 monthly ad budget split...
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Memorial Day Is Five Weeks Away. Your Funnel Isn't Ready.Last Memorial Day weekend, an outdoor furniture brand we work with ran a 30% off sale. Their Facebook Ads were dialed in. Creative was tested....
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Churn Isn't Random. Your Funnel Told You It Was Coming.A B2B SaaS client of ours had a 6.8% monthly churn rate. They blamed the product. They blamed support response times. They ran customer surveys....
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Most Retros Are a Waste of Everyone's TimeI've sat through probably 50 incident retrospectives. Maybe 8 of them produced something useful. The rest followed the same pattern: everyone sits in a room,...
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Your SOPs Are Probably Just Google Docs Nobody ReadsI spent three years at an agency before I realized our standard operating procedures were fiction. We had beautiful documents in Google Drive. Detai...
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When 73% of Your "Leads" Are BotsA DTC brand we work with celebrated a record-breaking lead gen month last January. Their forms collected 4,200 submissions. The sales team was thrilled. Then they star...
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Your Conversion Numbers Are Wrong (And Consent Mode Is Why)We noticed something weird on a client's Google Ads account last February. Their reported conversions dropped 41% in a single week. No campai...
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You Probably Have an SEO Regression Right NowA SaaS company we work with lost 34% of their organic traffic over two weeks last spring. Nobody noticed. The content team kept publishing. The paid team k...
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Your Elementor Page Looked Fine. Until It Didn't.Last Tuesday, I got a Slack message from a client who'd been running Facebook ads for 11 days straight to an Elementor landing page that wasn't loading...
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Your Best-Selling Product Page Broke Last Week. Did You Notice?A Shopify store we monitor had their top product page silently break on a Wednesday afternoon in early April. The product image carousel...
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I Used to Think Tracking Was a "Set It and Forget It" JobFor the first two years I ran Google Ads campaigns, I set up conversion tracking once and never looked at it again. Tags went in, conversions s...
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The Step Nobody Suspected Was the ProblemA DTC skincare brand came to us in late March with a mystery. Their ads were performing well. Landing page engagement was strong. Add-to-cart rate was healthy...
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The Order That Existed and Didn't Exist at the Same TimeHere's a fun one from last December. A client's Shopify store processed an order. Stripe charged the card. The customer got a confirmation email...
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