Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
We lost a $15,000/month client last year because nobody on our team owned funnel monitoring for their account. The media buyer assumed the dev team was watching the landing pages. The dev team assumed...
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It was 9 PM on a Friday when the Slack alert came in. A B2B SaaS client's lead form had been silently failing since 4 PM. Five hours of paid LinkedIn traffic, roughly $2,100 in ad spend, all pointing...
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A single misplaced closing bracket in a custom HTML tag cost one of our clients $7,400 in misattributed conversions last April. The tag looked fine in Google Tag Manager's preview mode. It passed the...
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Someone is bidding on your brand name right now. Probably a competitor, maybe an affiliate you didn't approve, or possibly a domain squatter running a lookalike page. If you're not doing branded searc...
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Last Tuesday, a client's WordPress site started redirecting every paid click to a phishing page. The cause? A missing Content-Security-Policy header that let an injected script run wild for nine hours...
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A UK-based customer tried to buy from one of our clients' Shopify stores last month. The cart showed prices in GBP. The checkout switched to USD. The customer closed the tab. That single confused shop...
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Google says enhanced conversions can improve conversion measurement by up to 17%. I've seen it range from 5% to 20% across the accounts we manage. Either way, if you're spending on Google Ads and have...
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Somewhere in your funnel right now, money is leaking out. Not a dramatic burst. A slow drip. Maybe 5% of your visitors hit a page that takes 8 seconds to load on mobile. Maybe 12% of your form submiss...
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Stripe changed their API version last October. One of our clients didn't update their integration. Payments kept processing, but the webhook payload structure changed, and their order confirmation ema...
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We onboarded a new SaaS client last February. They had 4,000 trial signups per month. Their welcome email sequence had a 3% open rate. Three percent. The industry average is closer to 50% for welcome...
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I've been asked about UptimeRobot at least 50 times this year. "Can't I just use UptimeRobot to monitor my marketing pages?" Short answer: you can, but you'll miss most of the problems that actually k...
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A fortune 500 brand once sent 2.5 million emails with the subject line "{{FirstName}}, your order is ready" because someone forgot to connect the merge field. That's embarrassing. But it's not even cl...
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We're still in May and I'm already telling you to think about July 4th. Hear me out. The brands that win holiday sales are the ones that build their funnels six to eight weeks early, not the ones scra...
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You shipped a new feature last month. The product team is proud. But only 8% of your users have tried it. Sound about right?The SaaS Feature Adoption Funnel Nobody WatchesMost SaaS companies spend wee...
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Last Memorial Day weekend, a client's landing page went down at 11 PM on Saturday. Nobody noticed until Tuesday morning. The ad campaigns kept running the whole time, burning through $6,800 sending tr...
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Your client's pricing page just started showing last quarter's rates. Their sales team is quoting one number, the website shows another, and three prospects already noticed the discrepancy. Welcome to...
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We lost 340 leads over a single weekend last spring. The form looked fine. It submitted without errors. But the confirmation page never loaded, and the leads never hit the CRM.The Silent Killer: Forms...
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An e-commerce team came to us last April spending $48,000 a month on Google Ads with a reported ROAS of 1.8x. After we dug into their tag setup, we found the real ROAS was closer to 3.2x. The differen...
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