Tips, guides, and strategies to protect your marketing funnels, optimize ad spend, and stop conversion leaks.
It was 9 PM on a Friday when I got the Slack message. "Something's wrong with the lead form. Nobody's submitted in 6 hours." For a form that typically gets 40+ submissions a day, six hours of silence...
Read more
How many of your conversions are actually being tracked right now? Not how many you think are being tracked. How many actually are? I asked this question to a DTC brand running $15,000/month in Meta a...
Read more
Three weeks ago, I watched a SaaS company lose their #2 ranking for a keyword that brought in 1,400 organic visits per month. They didn't notice for nine days. By the time they reacted, a competitor h...
Read more
Last Tuesday, a coaching company running $800/day in Facebook Ads discovered their ClickFunnels order form had been silently failing on iOS for 11 days straight. Eleven days. That's nearly $9,000 in a...
Read more
That "Quick Theme Update" That Tanked RevenueA Shopify merchant I work with updated their theme on a Thursday afternoon in late February. The update looked clean. No error messages. The homepage loade...
Read more
Your Ads Got Disapproved. Now What?You log into Google Ads on a Tuesday morning, coffee in hand, ready to check performance. Instead of numbers going up, you see a red warning: landing page disapprove...
Read more
The Audit Process I Used to Trust Is DeadI ran my first sales funnel audit the same way most people do. Open Google Analytics, check traffic numbers, skim through conversion rates, call it a day. That...
Read more
Your Marketing Stack Hits Walls You Can't SeeLast month, a client's real-time pricing widget stopped updating during a flash sale. Visitors saw prices from two hours ago. Some products showed as avail...
Read more
The Page Nobody Thinks About Until It's Too LateYour unsubscribe page is the most ignored page in your entire marketing stack. I know because we audited 67 email funnels last year and 41 of them had u...
Read more
Datadog Is Incredible. Just Not for You.I love Datadog. Genuinely. For infrastructure monitoring, application performance, log management, it's one of the best tools out there. Our engineering team us...
Read more
A $16,000 Weekend Nobody Planned ForMarch 2025. A fitness brand was running a spring promotion with a $3,200 per day ad budget across Google and Meta. The campaign launched on a Friday at noon. By Fri...
Read more
We Lost $11,000 on Black Friday Because Nobody Was WatchingBlack Friday 2025. Our biggest client was running a flash sale with a 5x normal ad budget. We'd prepped for weeks. Creative was ready. Audien...
Read more
Signups Are Vanity. Activation Is Revenue.A SaaS founder told me last month that they were getting 500 signups per week from their paid campaigns. Impressive number. Then I asked how many of those sig...
Read more
How a Missing Phone Call Cost Us $8,000February 2025. A Saturday morning. Our monitoring picked up that a client's checkout page was returning intermittent 503 errors. The alert went to Slack. The on-...
Read more
I Used to Wing Client OnboardingThree years ago, our agency onboarded new clients with a Google Doc checklist and a prayer. We'd get access to their accounts, poke around, ask some questions on a kick...
Read more
Nobody Fills Out Your Form and You Don't Know WhyI watched a screen recording last week where a user tried to submit a lead gen form seven times. Seven. Each time, the form threw a vague "Please fix e...
Read more
Your Pixel Is Probably Lying to YouWe ran an audit on a DTC brand's Meta ads account last quarter and found that their Facebook pixel was double-firing on 30% of purchase events. Their ROAS looked inc...
Read more
I Used to Think Manual Checks Were EnoughFor years, I was the person who opened Google Search Console every Monday morning, scrolled through the performance report, and called it SEO monitoring. If tr...
Read more