Worst Marketing Tech Failures: Are You Doing It Right?
May 12, 20263 min read

Worst Marketing Tech Failures: Are You Doing It Right?

A fortune 500 brand once sent 2.5 million emails with the subject line "{{FirstName}}, your order is ready" because someone forgot to connect the merge field. That's embarrassing. But it's not even cl...

case studies horror storiesFunnel Monitoring
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How Tag Sequencing Errors Saved One Team $10K a Month
May 9, 20262 min read

How Tag Sequencing Errors Saved One Team $10K a Month

An e-commerce team came to us last April spending $48,000 a month on Google Ads with a reported ROAS of 1.8x. After we dug into their tag setup, we found the real ROAS was closer to 3.2x. The differen...

tracking attributionFunnel Monitoring
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Graphql Api Monitoring Marketing: From Broken to Fixed
May 6, 20263 min read

Graphql Api Monitoring Marketing: From Broken to Fixed

Our team spent a full weekend in March tracking down why a client's product recommendation widget stopped showing personalized results. The widget still loaded. It still showed products. But it was sh...

advanced topicsFunnel Monitoring
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Don't Launch Without Freshping vs Funnel Monitoring
May 5, 20262 min read

Don't Launch Without Freshping vs Funnel Monitoring

Someone on a marketing ops Slack channel asked last week: "We're using Freshping for monitoring. Is that enough?" The answer is no. But the reason why matters more than the answer itself.What Freshpin...

competitor tool comparisonsFunnel Monitoring
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Labor Day Campaign Monitoring Done Right
May 4, 20263 min read

Labor Day Campaign Monitoring Done Right

I know what you're thinking. It's May. Why are we talking about Labor Day already? Because every single year, we see marketing teams scramble to set up monitoring the week before a holiday sale, and e...

seasonal holiday campaignsFunnel Monitoring
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You Can't Afford to Skip Runbook for Funnel Failures
May 3, 20263 min read

You Can't Afford to Skip Runbook for Funnel Failures

At 11:47 PM on a Thursday in April, one of our client's Stripe checkout integration started returning 502 errors. The on-call person got the alert. Then they froze. Who do you call? What's the first t...

incident response operationsFunnel Monitoring
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Funnel Leak Symptoms Done Right
Apr 29, 20263 min read

Funnel Leak Symptoms Done Right

Your Funnel Is Leaking Right Now. Can You Tell?I asked a marketing director last week how she'd know if her funnel had a leak. She said, "our conversion rate would drop." Fair. But by the time your co...

funnel monitoring healthFunnel Monitoring
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Is Your Funnel Leaking Revenue?

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